I am Shamayita!
Creating exceptional user experiences with a perfect mix of creativity and expertise, I guide users through intuitive digital journeys. With a passion for innovation and a collaborative spirit, I transform ideas into engaging and impactful solutions.
Click here to download my resume
Overview of My Experience and Projects
With over 12 years of experience in the design industry, I have consistently led and contributed to the creation of user-centric digital experiences across various domains. My career has spanned significant roles, from shaping B2C web and app platforms to designing intuitive interfaces for enterprise CRM tools at Target. My work is deeply rooted in understanding user needs and translating them into functional and visually engaging designs.
I've had the privilege of working on a diverse range of projects, including customer relationship management, guest experience, warehouse management, supply chain management, and self-service tools. Each project reflects my commitment to driving innovation, improving user satisfaction, and enhancing efficiency. Whether leading the UX design of complex systems or developing visual strategies that resonate with diverse audiences, my focus has always been on delivering solutions that exceed expectations.
Please have a look at my projects below to experience firsthand the creativity and innovation that drive my work.
Know Your Guest
Leveraging design thinking, crafted an experiential journey that transcends mere functionality, elevating it to a level where user empowerment converges seamlessly with organizational objectives.
Order Detail Makeover
Revamping the order detail with empathy for service centre agents, ensuring smoother workflows and clearer insights, ultimately empowering them to provide exceptional customer support.
Legacy Vs Contemporary Design
This project epitomizes strategic design thinking, wherein the relentless pursuit of aesthetic excellence not only ignites innovation but also stands as the pinnacle of our aspirations.
BB daily Self service
An interactive platform within bbdaily where customers can efficiently address their service requests, ultimately reducing the volume of customer service calls and chats. By empowering customers to take action on their own requests through the app, they can easily submit queries or complaints, streamlining the overall customer service process and enhancing user satisfaction.
Roomie Connect
"RoomieConnect" is a digital platform for Bengaluru millennials seeking compatible roommates, offering an intuitive interface for browsing matches based on preferences. Sellers can seamlessly list available rooms and vet potential roommates. The platform enhances the roommate experience with expense management tools, communication channels, and social events for a supportive living environment.
Fleet Management
Fleet Management is a function which allows companies which rely on transportation in business to remove or minimize the risks associated with vehicle investment, improving efficiency, and productivity and reducing their overall transportation and staff costs, providing 100% compliance with government legislation (duty of care) and many more.