Designing with Heart, Purpose, and People in Mind
My Design Principles
At the core of everything I do are three principles: Advocating for Design, Embracing Complexity, and Being Process-Oriented. I stand by my design choices because they are rooted in research and user needs. I tackle complex problems by breaking them down into manageable parts, ensuring the solutions are innovative yet intuitive. And I follow structured processes to ensure consistency, quality, and alignment with both user and business goals.
Achievements That Matter
I’m humbled by the recognition I’ve received over the years like being featured on Target India’s website for my contributions to multiple projects. But what truly matters to me is the impact of my work—whether it’s simplifying workflows or enhancing customer support, I’m proud to have helped create designs that make life easier for users. Seeing the positive outcomes of these projects is what drives me forward.
A Lifelong Learner
I’m always learning. Whether it’s through feedback, exploring new trends, or tackling fresh challenges, I see every experience as an opportunity to grow. This drive for continuous improvement keeps me curious and open to new ideas. I love pushing boundaries and finding creative ways to solve problems, both in design and in life.
I’m always excited about new opportunities to collaborate and create meaningful user experiences. If you’d like to connect, work together, or simply chat about design, feel free to reach out. I’d love to hear from you!
Hello, I’m Shamayita Debnath. For over 12 years, I have been on a fulfilling journey in UX design, where I’ve had the opportunity to create experiences beyond just solving problems—they make a real impact. From retail e-commerce to CRM tools and more, I’ve always been driven by one thing: designing with purpose and empathy.
My design journey is grounded in a strong academic foundation from prestigious institutions such as NIFT, NID, and the London College of Communication. This education, combined with extensive industry experience, has equipped me with the skills to craft user-centred solutions.
Click here to download my resume.
My Approach
Design, to me, is all about collaboration. I’ve always believed that the best ideas come from working closely with engineers, product owners, and fellow designers. Over the years, I’ve developed a knack for bringing different perspectives together, building solutions that are not just functional, but resonate with the users they serve. My process starts with deep insights—understanding the problem, gathering feedback from stakeholders and users, and then creating designs that truly connect.
Mentorship and Influence
Mentorship is something I hold close to my heart. As a visiting faculty member at the National Institute of Design, I have had the privilege of guiding the next generation of designers. It’s incredibly rewarding to watch young talent grow and develop, knowing I have played a small part in their journey. I have also mentored emerging designers and helped startups recruit fresh talent, always striving to give back to the design community that has shaped me.