In today’s corporate landscape, businesses are increasingly striving for sustainability in their operations, including fleet management and transportation solutions. Your task is to design a comprehensive B2B platform that promotes sustainability within the automotive industry, catering to businesses that manage vehicle fleets. The platform should offer tools for optimizing routes to reduce fuel consumption, tracking emissions and energy usage, and providing data-driven insights to enhance overall fleet efficiency. Additionally, consider integrating features that enable businesses to explore alternative fuel options, electric vehicle adoption, and eco-friendly maintenance practices.

Unpacking the problem statement

1. Automotive Industry

2. Vehicle Fleets

3. Fleet Management

4. B2B businesses

5. Sustainability

What Is Fleet Management?

Fleet Management is a function which allows companies which rely on transportation in business to remove or minimize the risks associated with vehicle investment, improving efficiency, and productivity and reducing their overall transportation and staff costs, providing 100% compliance with government legislation (duty of care) and many more.

Fleet Management Systems

Vehicle Tracking

Through the use of GPS, fleet managers are able to trackeach vehicle, allowing them to monitor performance and any potential maintenance issues. In addition to a GPS system, some companies also adopt a video feature to record their vehicles.

Driving Behavior Analysis

The vehicle tracking system often includes a driving behaviour component. Fleet drivers are scored based on their driving habits and behaviours, helping to ensure they are using the vehicles safely.

Trucking Cost Breakup

The top reasons for the cost breakup in trucking operations include fuel costs, which stand out as a significant expense due to the reliance on diesel or gasoline. Driver compensation is another key factor, encompassing wages, benefits, and incentives to ensure a skilled and motivated workforce.

Maintenance and repairs play a crucial role inkeeping trucks roadworthy and safe, contributing to operational efficiency. Insurance costs ensure adequate coverage for vehicles, cargo, and liability, safeguarding against unforeseen events.

Key Insights

Conceptual Model

Operational Model

Daily Operations

The Fleet Manager creates a work order to trigger the process

1. Control Tower maps vehicle, activating Ground Staff for conducting checks.

2. Control Tower maps driver, who undergoes pre-trip checks.

Initial Ideation

Style guide

Final Designs

1. Fuel Efficiencies - Route Optimization

2. Net Zero - Emissions Tracking

3. Fleet Consumption - Energy Usage

4. Fleet Efficiency - Service KPIs

5. Fleet upgrades - EVs, Alternative Fuels, Eco friendly maintenance

Fuel Management

Fleet management technology can provide insight into fuel usage, as well as vehicle trends. This feature is also tied into the driver analysis, since it looks at behaviors that affect fuel consumption, such as frequent braking or idling.

Route Monitoring/Route Optimisation

By monitoring vehicle movement and schedules, fleet managers can plan out routes for optimal efficiency. Mobile apps are being used more frequently to maximize operations and provide real-time vehicle updates.